News Guidelines
1. Avoid passive voice. Maximum 10%.
2. Build a keyphrase representative (4 words maximum) and repeat it 3-5 times in the article.
Optimizing posts and pages with a keyphrase makes it easier for people to find content. The keyphrase is the phrase that you want your post or page to be found for in search engines. Sometimes, it is a single word, but it usually consists of a few words. For example, if you want your blog post to rank for ‘workplace innovation’, then optimize your post for that term. Your focus keyphrase can also be longer. For instance, you could write an article about workplace innovation specifically for SMEs and optimize for ‘workplace innovation for SMEs’. Or a post about workplace innovation and how design thinking applies and optimize for ‘design thinking for workplace innovation’.
3. Start writing with your keyphrase in the first paragraph.
4. At least 1 external link, 2 or 3 would be great.
5. Senteces should contains transition words.
Using transition words in your text can help you enhance the readability of the post. Transition words are words like ‘and’, ‘but’, ‘so’ and ‘because’. They show the reader the relationship between phrases, sentences, or even paragraphs. When you use them, you make it easier for your readers to understand how your thoughts and ideas are connected. Transition words can be divided into several categories, based on the type of transition you want to make. In the table you can find the best ones to use (considering google will look for them specifically).
| Transition | Example word/phrase | Example sentence |
| Cause and effect | Therefore, as a result, so, consequently | I’m tired. Therefore, I’m going to bed. |
| Clarification | That is to say, in other words, to clarify | We’re letting you go. In other words, you’re fired. |
| Contrast | But, however, on the other hand | I am not fond of fruit. However, I do like bananas. |
| Example | For example, for instance | In the evening, I like to relax. For instance, I enjoy watching TV. |
| Emphasis | Above all, most importantly, certainly | There are many reasons to exercise regularly. Above all, it keeps you healthy. |
| Enumeration | Firstly/secondly, further, and, moreover, in addition | Today, I’m going to write a post. In addition, I’m recording some video lessons. |
| Time | Meanwhile, during, subsequently, after that | I’ll start by telling you what transition words are. After that, I’ll tell you why you should always use them. |
| Similarity | Likewise, similarly, in the same vein | She tried really hard to entertain her guests. Similarly, he put all his heart and soul in cooking a great dinner. |
| Summarize/conclude | In conclusion, to sum up, in short | In conclusion, transition words are an important aspect of SEO copywriting. |